How to make your WordPress website faster and more scalable
Our WordPress performance optimisation guide.
It affects your user experience, your sales and conversions, and your search ranking.
Better conversion rate
Studies made by Amazon, Google & others had shown clearly that faster websites have an improved conversion rate. The slower your website is, the less likely your visitor is to buy, contact you, or comment. 1 second slower equals 7% reduction in conversions.
1 second delay in page load time equals 11% fewer pageviews. The faster your website loads, the more likely your visitors are to spend a larger amount of time on your website. That’s more pageviews for you and more money from ads.
Google loves faster websites. A faster site ranks better in the search engines leading to more visitors to your site. Sure, we cannot guarantee better rankings in the search results, however having a faster website will increase your chances for better rankings.
A lightweight website will consume less server resources so it will be capable of sustaining higher traffic without the need to upgrade your hosting plan. So, if you have an optimized website you can host it even on a shared hosting plan and save money.
What happens when someone visits a page on your WordPress site?
To speed up your WordPress website, it’s important to understand how things work so you can apply the right fixes.
User clicks a link to your website
When accessing your website, the visitor’s browser checks the IP of your domain in DNS, then sends the request for the page to the server. If the site uses SSL, the client and server negotiate a secure connection before the request is completed.
The server builds the HTML
The server receives the request and processes the website code. The database and file system are queried for all required elements and the HTML page is compiled. When the HTML is created, the server sends it back to the browser.
The server sends the HTML to the browser
When the HTML is created, the server sends it to the browser.
The browser reads the HTML and requests all elements
The browser starts building the page
While still collecting the elements, the browser starts building the page and displays a first version of the page. It’s called First Contentful Paint (FCP) and it’s an important metric. Because the page hasn’t finished loading, the user can’t interact with it yet.
The browser prepares the page for interaction
Several elements on the page must be gathered before the user can start interacting with the page, clicking or scrolling, so the browser prepares the page for interaction.
The page is ready to use
When all the elements have loaded and all the scripts have completed their configuration tasks, the page is finally ready to use. So our goal when optimizing the website is to reach “ready to use” in the shortest possible time.
The loading time of a page is made of 3 parts.
The phrase “site loading speed” has been used, but it’s actually TIME, not speed.
How to improve the server response time?
This is where the server works, processing the PHP code. The objective is to give the server as little work as possible. Or give the work as much server as possible. Ideally… both.
How to improve the data transfer time?
The objective is to reduce the amount of data that needs to be transferred from the server to the browser, and to reduce the distance over which the data is transferred.
How to improve the page rendering time?
This is where the browser on the visitor’s device works. We can’t control the speed of his internet connection, or the computing power of his device, we can only give that browser less work.
Do you want us to take care of optimising your WordPress site?
Order the WordPress optimisation service for 500€ + VAT and our WordPress experts will improve the load time and Core Web Vitals scores of your WordPress site.